How to Brief a Designer So You Actually Get What You Want
Learn what to put in a design brief: audience, purpose, tone, messages, references, constraints, timeline and budget, so your designer can understand your goals.
INDEPENDENT CREATIVE STUDIOLAGOS, NIGERIA ↗ EVERYWHERE
MAKEYOURMARK.
Clear thinking. Distinctive identities.
For brands with something to say.
Strategy.
Identity.
Digital.IDEAS TAKE SHAPE.
Identity.
Digital.IDEAS TAKE SHAPE.
THE JASPER BRANDING CO.MOVE TO EXPLORE ↔
THINKING MADE VISIBLE.
SCROLL TO EXPLORE.BRAND STRATEGY & DESIGN
WITH A POINT OF VIEW.
SCROLL TO EXPLORE.BRAND STRATEGY & DESIGN
WITH A POINT OF VIEW.
01 / SELECTED EXPRESSIONSNot just seen.
Not just seen.
Felt.
Different businesses. Different stories.
One intention: make it unmistakable.
Hanor Collection
Fashion & retail
Swift Gophers
Delivery & logistics
Chintek Crystal
Energy & environmental services
Suite Morality
Hair health & wellnessA BRAND IS HOW IT ALL COMES TOGETHER.All seven identities
The world has
enough ordinary.
Be the difference.
Find what only your business can say. Give it a voice, a visual language, and a place in the world.
Inside the studio03 / What we doOne clear idea.
One clear idea.
Every touchpoint.
From the first strategic question to the last detail on a screen, we make your brand feel like itself.
Services & packages04 / The way we workNo guesswork.
No guesswork.
A considered process.
01 / Discover
Ask better questions.
Understand your business, your audience, and the opportunity in front of you.
02 / Define
Find the right idea.
Set a clear strategic direction before making a single visual decision.
03 / Design
Make it unmistakable.
Build, test, and refine a visual language that belongs to your brand.
04 / Deliver
Put it to work.
Hand over the assets and guidelines to show up consistently, everywhere.
BRAND STRATEGY / INSIGHTSYour logo is
not your brand.
Read the story Have something in mind?LET’S MAKE IT MATTER.
LET’S BUILDsomething.
A new identity. A fresh perspective.
The next chapter of your business.
Sam
Jasper
Founder & Creative Director · The Jasper Branding Co.
About the Studio
Design is never just
visual. It is strategic.
The Jasper Branding Co. was built on one conviction: that great design starts long before the first sketch. It starts with asking the right questions, understanding the right audience, and defining the right direction.
We are a Lagos-based brand identity and digital design studio. Our team works with businesses and visionary individuals who are serious about how their brand shows up in the world, and the growth that follows when it does.
Brand Identity Designer
Strategy-first, visuals second
Web & UI Designer
Conversion-focused digital experiences
Content Creator
Design education & brand insights
01
The Story
Where the
studio began
Sam Jasper is the founder and creative director of The Jasper Branding Co., a brand identity and digital design studio based in Lagos, Nigeria.
Before there was a studio, there was a conviction: that every business deserves a brand that works as hard as the people behind it. Sam Jasper founded The Jasper Branding Co. on that belief, and built a team around it, designers, strategists, and creatives who share one standard: that good is never enough.
"We do not just design logos. We build the systems behind them — the strategy, the language, the structure that makes a brand recognisable and trustworthy at every touchpoint."
The Jasper Branding Co. was born out of a conviction that design without strategy is decoration. Today, our team brings together brand strategy, visual identity design, web design, print, and content into a single, cohesive creative engine. Based in Lagos and building for the world, we serve entrepreneurs, organisations, and visionary individuals who are ready to be taken seriously.
Outside of client work, Sam is deeply invested in design education and content creation, sharing brand strategy insights, design thinking, and creative perspectives with a growing audience of entrepreneurs, creatives, and business owners who are serious about building something that lasts.
How We Think
The philosophy behind
The philosophy behind
every project
01
Strategy Before Aesthetics
Every project begins with research, questions, and positioning, not mood boards. We build the strategic foundation before a single visual is created, so everything that follows has a reason to exist.
02
Clarity Over Complexity
The most powerful brands are often the simplest. We resist the urge to add more and instead focus on refining, editing, and distilling until only what is essential and true remains.
03
Craft in Every Detail
Premium work lives in the details. Typography weights, spacing, colour ratios, file organisation. We treat every element of a project, visible or not, with the same level of intentionality.
04
Designed for Growth
We think about where your business is going, not just where it is today. Every brand system we build is designed to scale with you as your audience grows and your ambitions expand.
05
Partnership, Not Just Service
We see every client as a collaborator. We bring expertise and direction, but the best results come from a relationship where your vision and our craft work together toward something neither of us could have produced alone. That is the standard we hold every project to.
What We Stand For
Built on a clear
Built on a clear
set of values
Intentionality in every decision
Honesty with every client
Excellence over speed
Strategy before style
Growth as the true measure of success
Respect for the person behind every brief
Founder
Sam Jasper
Founder & Creative Director
Let's Build Together
Ready to work with a studio that gets it?
Whether you are launching something new, rebranding an existing business, or ready to take your visual identity to the next level, we would love to hear from you.
thejasperbrandingco@gmail.com · @thejasperbrandingco
Services & packagesTHE JASPER BRANDING CO.
One clear idea.
Every touchpoint.
STRATEGY / IDENTITY / DIGITAL
Brand identity, websites, event branding, and everyday communications. Choose a starting point; we’ll help you find the right scope.
Explore the packages
Service 01
Brand
Brand
Identity
We create intentional brand systems that go beyond aesthetics and position your business for recognition, trust, and long-term growth.
Logo design and full mark suite
Color systems and typography
Brand strategy and voice
Brand guidelines document
Mockups and brand assets
Starting from
₦80,000 ($60.03) / project
Foundation Identity
₦80,000 ($60.03) Fixed
Primary Logo Design (1 concept, 2 to 3 revisions)
Basic Color Palette
Typography Pairing
Simple Brand Sheet (1 to 2 pages)
Growth Identity
₦160,000 ($120.07) Starting from
Most Popular
Full Logo Suite (Primary, Secondary, Submark)
Expanded Color System
Typography System
Brand Strategy (Personality, Voice, Target Audience)
Brand Guidelines (8 to 12 pages)
Mockups
Brand Mastery System
₦360,000 ($270.15) Starting from
Deep Brand Strategy (Mission, Vision, Values, Positioning, Competitor Analysis)
Full Visual Identity System
Advanced Brand Guidelines (15 to 25 pages)
Social Media Starter Kit
Marketing Assets (flyer or banner)
Website Strategy and Wireframe
Service 02
Website
Website
Design
We design modern, functional websites that guide users through a clear journey and turn visitors into clients.
Mobile-first responsive design
SEO setup and optimisation
WhatsApp and contact integrations
User journey mapping
Speed and performance optimisation
Starting from
₦90,000 ($67.54) / project
Landing Page
₦90,000 ($67.54) to ₦160,000 ($120.07)
One-page responsive website
Clean modern design
Basic SEO setup
Contact or WhatsApp integration
Business Website
₦190,000 ($142.58) Starting from
Most Popular
3 to 5 pages
Custom design
Mobile and tablet responsive
SEO setup
Contact forms and integrations
Premium Website
₦310,000 ($232.63) Starting from
Website strategy and planning
User journey mapping
5 to 10 pages
Advanced UI design
Animations and interactions
Speed optimisation
Service 03
Event
Event
Branding
We create cohesive visual systems that make your events look premium, well-organised, and impossible to forget.
Key visual concept development
Flyer and print design
Stage and backdrop design
Social media visual kit
Campaign and banner assets
Starting from
₦60,000 ($45.03) / project
Basic Event Kit
₦60,000 ($45.03) to ₦120,000 ($90.05)
Main event flyer
2 to 3 supporting designs
Basic visual direction
Standard Event Branding
₦150,000 ($112.56) to ₦280,000 ($210.12)
Most Popular
Key visual concept
Full flyer set
Social media designs
Stage or backdrop design
Visual consistency system
Full Event Brand System
₦300,000 ($225.13) to ₦600,000 ($450.26)+
Complete event identity system
Campaign visuals
Banners and stage designs
Social media kit
Creative direction support
Service 04
Flyers &
Flyers &
Social Media
We create consistent, high-quality visuals that keep your brand visible, relevant, and top of mind across every platform.
One-off flyer design
Bulk flyer packages
Monthly retainer packages
Social media post design
Priority delivery available
Starting from
₦10,000 ($7.50) / design
One-Off
Single Flyer
₦10,000 ($7.50) to ₦25,000 ($18.76)
Bulk Package
5 Flyers
₦45,000 ($33.77) to ₦90,000 ($67.54)
10 Flyers: ₦80,000 ($60.03) to ₦150,000 ($112.56)
Starter Retainer
₦60,000 ($45.03) to ₦100,000 ($75.04) / mo
8 to 12 designs per month
Consistent brand visuals
Growth Retainer
₦120,000 ($90.05) to ₦220,000 ($165.09) / mo
Most Popular
15 to 25 designs per month
Strategy input included
Priority turnaround
Premium Retainer
₦250,000 ($187.61)+ / mo
High-volume design support
Priority delivery
Creative partnership
Dedicated account management
Ready to Begin?
Not sure which
Not sure which
package is right for you?
Send us a message and we will recommend the best fit based on your goals, timeline, and budget. No pressure, just clarity.
thejasperbrandingco@gmail.com · Response within 24 hours
Selected workTHE JASPER BRANDING CO.
The work.
The thinking.
STRATEGY / IDENTITY / DIGITAL
Seven identities. Different worlds. Explore the systems, the applications, and the thinking that makes each brand its own.
Start a projectSELECT A PROJECT TO EXPLORE ↘
Swift Gophers
Delivery & logisticsHanor Collection
Fashion & retailChintek Crystal
Energy & environmental servicesSuite Morality
Hair health & wellness
Cleannest Motors
Automotive
Cleannest Realty
Professional cleaning
The Word Is Alive
Ministry & communityCampaigns / Events / CultureMade to stop
Made to stop
the scroll.
Event campaigns, music artwork, celebrations, and commercial communications. Curated by the studio.
Architectural services 
Birthday / Rev. Joseph 
Chisomaga Birthday celebration 
Carol & Peppersoup Night The Word Is Alive Conference Hallelujah — worship gathering 
Possibilities 
Church Flyer Pro Kit 
Kairos Night — campaign 
Kairos Night — countdown 
Bonding Sunday 
The Word Is Alive — speaker spotlight 
Kairos Night Kairos Night — The Appointed Time 
Meet & Greet 
Strategic Sunday Movie Night 
Alherin Sa — music artwork Rated-R — event campaign Diamond Mine — serviced apartments
Your Project is Next
Ready to build something
Ready to build something
worth showing off?
Every project in this portfolio started with a single conversation. Let's start yours.
thejasperbrandingco@gmail.com · WhatsApp Us
Architectural services
DESIGN / THE JASPER BRANDING CO.Birthday / Rev. Joseph
DESIGN / THE JASPER BRANDING CO.Chisomaga
DESIGN / THE JASPER BRANDING CO.Birthday celebration
DESIGN / THE JASPER BRANDING CO.Carol & Peppersoup Night
DESIGN / THE JASPER BRANDING CO.The Word Is Alive Conference
DESIGN / THE JASPER BRANDING CO.Hallelujah — worship gathering
DESIGN / THE JASPER BRANDING CO.Possibilities
DESIGN / THE JASPER BRANDING CO.Church Flyer Pro Kit
DESIGN / THE JASPER BRANDING CO.Kairos Night — campaign
DESIGN / THE JASPER BRANDING CO.Kairos Night — countdown
DESIGN / THE JASPER BRANDING CO.Bonding Sunday
DESIGN / THE JASPER BRANDING CO.The Word Is Alive — speaker spotlight
DESIGN / THE JASPER BRANDING CO.Kairos Night
DESIGN / THE JASPER BRANDING CO.Kairos Night — The Appointed Time
DESIGN / THE JASPER BRANDING CO.Meet & Greet
DESIGN / THE JASPER BRANDING CO.Strategic Sunday
DESIGN / THE JASPER BRANDING CO.Movie Night
DESIGN / THE JASPER BRANDING CO.Alherin Sa — music artwork
DESIGN / THE JASPER BRANDING CO.Rated-R — event campaign
DESIGN / THE JASPER BRANDING CO.Diamond Mine — serviced apartments
DESIGN / THE JASPER BRANDING CO.Swift Gophers
An identity built to move.
The identity
in context.
A blue-and-yellow visual system for a delivery and logistics brand. The running gopher mark becomes a recognisable thread across vehicles, apparel, packaging, outdoor campaigns, and digital touchpoints.
Hanor Collection
Luxury, with a Lagos point of view.
The identity
in context.
A fashion identity balancing luxury and accessibility, heritage and modernity, local character and global ambition. A rising A monogram, maroon, and gold connect the brand from packaging to the storefront.
Chintek Crystal
One standard. Across every operation.
The identity
in context.
A cohesive identity for Chintek Crystal Resources Limited, working across oil and gas services, environmental management, and general contracting. The crystal mark and green palette carry through corporate stationery, site equipment, workwear, and branded environments.
Suite Morality
Rooted in care.
The identity
in context.
An identity for a salon suite and hair health medspa focused on holistic trichology, education, and personal confidence. Green, an expressive organic mark, and warm orange details link clinic communications, stationery, brochures, and campaigns.
Cleannest Motors
A sharper expression of trust.
The identity
in context.
A complete identity for a used-car business: direct, capable, and steady. A dynamic CM mark, racing red, and a disciplined black-and-white system extend from business cards and invoices to signage, vehicle applications, and staff uniforms.
Cleannest Realty
Clarity you can see. Care you can feel.
The identity
in context.
A considered visual identity for professional home, office, and facility cleaning. A house-and-broom symbol, teal, and gold express the relationship between well-kept spaces, dependable service, and care.
The Word Is Alive
A living identity, across every expression.
The identity
in context.
A visual system for The Word Is Alive Ministries. A flowing tw monogram, deep navy, and gold connect the ministry’s identity across digital experiences, gatherings, print, and apparel.
Privacy.
Updated 24 October 2026.
Your project enquiry
When you send a brief, The Jasper Branding Co. receives the name, email, optional phone number, business name, project details and choices you provide. We use these details to discuss and respond to your project. Please share only what is needed for that conversation.
Enquiries are stored in the studio’s private inbox for a normal retention period of 180 days, with older records removed when the inbox is processed, unless an ongoing project requires a longer record or you ask us to delete it sooner. Email notifications are sent to the studio when email delivery is connected. Hosting and email providers process information needed to provide these services.
Project questionnaires
Questionnaires collect your contact details and the project answers you choose to share, including any asset links. Submissions use the same private storage, retention period, and connected email delivery as enquiries. Share only material you have permission to share. Please do not include passwords, payment details, or access keys.
If you choose �Save draft on this device�, answers are saved in this browser for up to seven days. Drafts are not sent to the studio. You can delete a saved draft using the form; a successful submission also removes it. Downloaded copies remain on your device until you delete them.
Site measurements
We count page visits, enquiry actions, contact-link clicks and broad performance measurements. These measurements do not include names, message text, email addresses, full URLs with query strings or tracking cookies. They are aggregate counts rather than individual visitor profiles. Hosting providers may maintain their own operational logs.
Spam protection
To protect the enquiry form, the server temporarily keeps a salted fingerprint of a network address and short-lived request tokens. Rate-limit records expire within a day. Raw network addresses are not stored in the enquiry or analytics tables.
Your choices
You can contact us directly by email or WhatsApp. Those services have their own privacy practices. To request access to, correction of or deletion of an enquiry, email thejasperbrandingco@gmail.com. We may need to confirm that a request concerns your information.
Studio editing
The private studio editor uses the hosting platform’s sign-in and an explicit editor allowlist. Published project and article content is public when the website is publicly available; private enquiries are never included in public content exports.
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