Branding questionnaire

01 / The brief

A quick introduction

Tell us who to contact about this project.

Your name Required

Email address Required

We’ll reply here about your project.

WhatsApp / phone Optional

Organisation / business Optional

02 / The brief

Your brand

The foundation: who you are, what you stand for, and who you serve.

What is the brand's name and how do you want the name displayed on the logo? Required

What is the brand's mission and vision? Required

What are the brand's core values and personality traits? Required

Who is the target audience and what are their needs? Required

What sets the brand apart from competitors (unique selling proposition)? Required

03 / The brief

Visual Identity

What is your preferred color palette or any existing brand colors? Optional

(Skip if you are not sure)

Are there any specific typography or font preferences? Optional

What is the desired tone for the brand's visual identity (e.g., modern, classic, playful)? Optional

Are there any existing logos or branding elements to build upon? Optional

Are there any brands in your field that you admire their branding style? Highlight those brands below Optional

04 / The brief

Brand Messaging

What is the brand's key message or tagline? Optional

What are the primary communication channels (e.g., social media, website, advertising)? Required

What tone and voice should be used for brand communications (e.g., friendly, professional, humorous)? Optional

Are there any specific language or cultural considerations? Required

05 / The brief

Brand Expression

What are the primary applications for the brand identity (e.g., business cards, website, packaging)? Optional

Are there any specific design elements or patterns desired (e.g., textures, shapes, icons)? Optional

What is the desired level of consistency across all brand touchpoints? Optional

Are there any existing brand guidelines or style guides? Optional

06 / The brief

Inspiration And References

Are there any brands or designs that inspire the desired brand identity? Optional

Are there any specific design styles or trends to draw from Optional

Are there any existing brand assets (e.g., logos, typography, imagery) to build upon? Optional

Are there any specific cultural or historical references to incorporate? Required

07 / The brief

Timeline And Budget

What is the desired timeline for the brand design project? Required

What is the allocated budget for the project? Required

Are there any specific milestones or deadlines to meet? Optional

Are there any ongoing brand maintenance or update needs? Optional

Would you be needing a website? Required

YesNoNot sure

One last look

Your brief, together.

Check your details and answers before sending. You can go back and change anything.

Please share only information needed for this project. Do not include passwords, payment details, or private access keys.